The research on Google Analytics

 Google Analytics

Google offers an online analytics service known as Google Analytics. Website owners and marketers can use it to monitor and analyse their site's performance, user behaviour, and traffic source. We can gather information on page views, bounce rates, and other important metrics by placing a tracking code on a website.

Google Analytics Logo

How can a website be tracked using Google Analytics?

  • First, go to the Google Analytics set-up page and click "Start for free".
  • Now you must add an account name (a suitable account name helps you distinguish each website when added to analytics)
  • You must now decide what kind of property to measure. The majority of users will be setting up Google Analytics to track a website, so choose that option and press "next".
  • Give the property name, then select your time zone and currency. Then press "Next".
  • After that, select the business size according to your company.
  • after adding information about your website, You will be presented with some terms of service to accept after clicking "Create". Press "Agree" after ticking the two boxes.
  • Paste the website's copied URL there and provide the stream name. Then press "create stream".
  • Before the </head> tag, copy your tracking code and paste it into your website's HTML section.

A Closer Look at Online Traffic Sources

Various traffic patterns can be seen on a website, including:

  • Direct Traffic
  • Organic Traffic
  • Social media Traffic
  • Ad Traffic
  • Referral Traffic

1. Direct Traffic

Direct traffic is the direct access to the website by searching the URL of the website in the browser. Through direct traffic, Google further promotes the website. Google has noticed that when a website receives more direct traffic, visitors are more aware of it. Google therefore promotes that website more. If you want to increase direct traffic to your website, you must follow SEO practices as well.

How To Improve Direct Traffic to a Website?

  • Including the firm's website on notices or business cards helps increase website awareness among customers.
  • Be careful to select a domain name that is more memorable for users and easy to pronounce. If it's a domain that represents the brand, it is more useful for the company.
  • Visitors get more knowledgeable about the more well-known businesses. As a result of their website's simplicity, they receive more direct traffic.
  • Produce valuable and high-quality blog posts, articles, and videos to encourage users to visit your website directly for additional information.

2. Organic Traffic

Visitor traffic from search engines like Google, Yahoo, and Bing is referred to as organic traffic. SEO strategies help boost a website's accessibility and bring in organic traffic.
organic traffic vs direct trafic

3.  Ads Traffic

It is also referred to as paid traffic. It describes the people who visit a website as a result of paid advertising campaigns. Many different kinds of online advertisements can be conducted, including Google Ads, Social media ads, display ads, and more.

4. Social Media Traffic

Social media traffic refers to visitors who arrive at a website via social media sites like Facebook, Instagram, Twitter, and LinkedIn. The use of social media traffic to promote websites and boost their online visibility can be highly successful.

5. Referral Traffic

Referral traffic describes users who access a website by clicking on links from other websites, rather than by directly entering its URL or discovering it through a search engine.


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