History and Evolution of SEO

What Is Search Engine Optimization

Gaining more organic traffic and boosting the structure of websites are the objectives of Search Engine Optimization. Just a few examples of search engines include Google, Bing, and Yahoo. A website's reputation, natural traffic, and accessibility are always increased through search engine optimization. It encourages Google to promote the website more. A website that appears higher on a search engine result page has a better chance of being found and clicked on by users.  

History of SEO

Search Engine Optimization (SEO) was introduced with the launch of Google. Google was not widely used in the past. As a result, Google did not provide the necessary data. A few people began using Google in the 2000s. However, most individuals at the time preferred Yahoo! sites. The terrorist group Al-Qaeda attacked the World Trade Center during that time, on September 11, 2001. The attack on the World Trade Center horrified and shocked the whole world. Google users searched for information about the World Trade Center attack. However, they did not receive any crucial information about the attack.

Following this, Google representatives called a meeting to discuss the paucity of information regarding the World Trade Center attack. The on-site search engineers said that since Google's web page was not crawled, it was impossible to gather information. Then, they discovered that making Google's web pages crawl was the only practical method for obtaining more information from the search engine. Later, SEO tactics were created for this.

Typically, a search engine runs three different processes:

• Caching: Understanding information on a web page, classifying it according to topics, and then storing the information is referred to as "caching."
• Crawling: Search engines use crawling, which is one of their primary functions, to recognize Google's web pages. The terms robots, bots, and spiders are occasionally used to describe web crawlers.
• Indexing: The term "indexing" describes the process by which consumers receive the data stored on a website as a search result.

However, the search engineers said that Google was unable to maintain the website and that it required Webmasters (custodians of websites). However, they claimed that Google's search engine optimization techniques were kept secret and that sharing them with other webmasters would be harmful to Google.

Finally, Google has made the decision to publish optimization techniques (the rules for optimizing web pages) to webmasters to raise their knowledge. After the publication of the guidelines, websites were easy to crawl. However, as a result, Google's ability to provide accurate information has declined. Google made a lot of improvements in subsequent eras as well, realizing that the quality of the content was declining. These adjustments later influenced the development of search engine optimization (SEO).

Evolution Of SEO

In the past, Google focused on particular content. Therefore, the ranking would similarly grow as the frequency of the focusing keywords increased. We call it "keyword stuffing." Using particular keywords repeatedly in an attempt to improve search engine ranks is known as keyword stuffing. The websites were ranked highly in Google because of these SEO strategies. However, keyword stuffing is a black-hat SEO strategy that has resulted in lower-quality information. The idea of link specification was later integrated into Google's algorithm. The concept, however, fails. Then Google launched an entirely new concept known as quality link-specific, which was absolutely unique. To increase ranking, a website's equity can be transferred by obtaining links from other high-quality websites, which is known as quality link specific. Therefore, Google created a ranking algorithm to choose the most relevant web pages. Google's quality of information rapidly declined as more respectable websites began offering links. Then, Google created the "passing the Juice" and "no follow" technologies to prevent abuse.

The phrase "passing the juice" is used in the SEO community to describe the value or equity that is transferred from one page or website to another. Hyperlinks transmit these values. Search engines consider links to be recommendations from other websites that your website is valuable and deserving of promotion. With the introduction of Passing the Juice, Google was able to stop pointless link sharing and thereby enhance the quality of the information. In response, Google created the "no follow" tag, which prevents equity from being transferred through links to another website.

Introduction Of Google Ads and Google AdSense

From 2003 to 2008, Google increased its growth and popularity and entered the advertising industry. Google developed Google Adwords, a platform for online advertising that is now known as Google Ads. The company can generate Google Ads that appear outside the Google search results page. Using this method, businesses can reach out to their target audience and boost website traffic. Due to its pricing structure, Google Ads is frequently referred to as "pay-per-click" (PPC) advertising.PPC only bills advertisers when a user clicks on their ad; it doesn't charge them when the ad is simply displayed. This charging structure ensures that marketers are only paying for measurable results. It gives them more control over their advertising budget.

Google AdSense is a program that lets website owners monetize their content by showing advertising. With the help of AdSense, website owners, bloggers, and content producers can make money from their online creations. This will assist in sustaining their efforts and helping to pay upkeep expenses for their platforms or websites. Based on the data, AdSense presents advertisements that are relevant to a person's interests and preferences.

In 2009, personalized search results and auto-suggestion were released. Google began tracking user time on webpages and their level of interactivity around 2009. Pogo-sticking is the practice of people clicking on one website and then another. This results in an increase in the bounce rate for websites that haven't had any user interaction. The percentage of website visitors that leave after viewing just one page and don't engage further is known as the bounce rate. An increased bounce rate may mean that users are not finding the information they are looking for. So Google understands that the content of websites needs to be improved.

Social media signals

Due to the emergence of social media signals like Facebook and Twitter in 2010, an increasing number of people began using social media platforms. Social media signals are becoming an essential ranking element on Google. Following this, other websites began integrating social media. As more people started promoting their websites through social media, rankings were established based on influential power (social authority). Interactions on social media help identify influential individuals.